Film Poster

This is the film poster for the spoof film "Shaun of the Dead". The title of the film is directly in the middle, in bold white lettering, it can be clearly seen and so this is good for promotion and advertising.

The pun at the top of the poster relates to the picture, and shows that through the use of a pun the film is in fact a spoof. The colour scheme of red and black is still typically associated with horror, however the white is not, and so this challenges the normal conventions of a horror poster.

The poster still includes all of the normal conventions like, the credits at the bottom, informing people about who is/was involved. Also underneath the title, in smaller writing is a tag line advertising the film as "a romantic comedy with zombies", this will broaden the audience, as more people may be attracted by the "romantic" element advertised; particularly woman who may not normally go and see a horror film.

After reviewing some film posters, I recognised that the majority of posters contain 10 major components these being:

1.Classification - this is there to tell the audience whether the film is suitable for them to watch. The rating will be done according to the BBFC guidelines.

2. Main Image - often a still from the film or a picture of the characters.

3. Title - the title of the film is often at the top of the poster. This is how the audience identify the film

4. Logo - sometimes appears, not always though as often it makes the poster look too crowded.

5. Tag line - entices the audience in as it often sets an enigma.

6. Release date - lets the audience know when they can see the film

7. Names of cast - happens more often with a film that has 'big names' e.g. Tom Cruise, as they are globally recognised and bring a massive fan base with them.

8. Reviews - reference from critics, often a star rating

9. Names of producers - often at the bottom of the poster

10. Previous films by the producer - there best films are often referred to and so if people liked that film then they might like the new one.