Cloverfield
As part of my research into the horror genre, I evaluated the film trailer for 'Cloverfield' in order to look at the marketing aspects of the trailer.
Genre: Mystery/Sci-Fi/Thriller
Release Date:1st February 2008 (UK)
18th January 2008 (USA)
23rd January 2008 (France)
Certification:15 (UK)
PG 13 (USA)
Director:Matt Reeves
Writer:Drew Goddard
Actors:Lizzy Caplin, Jessica Lucas, TJ Miller
Institution:Paramount, Bad Robot
Marketing and Promotion:Website, Trailer, Posters
Release Date:1st February 2008 (UK)
18th January 2008 (USA)
23rd January 2008 (France)
Certification:15 (UK)
PG 13 (USA)
Director:Matt Reeves
Writer:Drew Goddard
Actors:Lizzy Caplin, Jessica Lucas, TJ Miller
Institution:Paramount, Bad Robot
Marketing and Promotion:Website, Trailer, Posters
Conventions of Facebook/MySpace
- Display photographs
- User information - friends, general public, advertising
- Privacy Settings
- Free for users
- Instant messaging
- Global Community
- Isolating activity
- Elements of blogging
- Games
Cloverfield and Myspace
Before a film is release a company normally sets up a myspace or facebook page for the characters of the film. People then log onto these profiles under the impression that they are real people. this generates publicity and hype for the film as people like and associate themselves with the characters.
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