Audience Research

Before creating our teaser trailer, we will have to undertake audience research. I do will do this in order to gain audience opinions as they are the main reason we are making their trailer and so by gaining there opinions we can give them what they want to see.
I therefore came up with primary (interview, questionnaire and focus group) and secondary types ( newspapers and books) of research methods that i may need to consider to find out what an audience looks for in a trailer and wants to get out of a trailer.

These are the types of data I will be using during my research:

Primary data = data that has not been manipulated in any kind of way.

Secondary data = information that was already been assembled and gathered from other sources

Qualitative data = numerical data including quantity's, percentages and statistics.

Quantitative data = non numeric information such as, conversation, text, audio or video
Primary = Interviews, questionnaires, surveys and discussion groups.
Secondary = books, Internet, look at other peoples work and analyse newspaper articles.

In my opinion i think questionnaires are one of the better ways of gathering information as you can get qualitative and quantitative information that can be detailed with the appropriate use of open and closed questions.

The different types of information collected from a questionnaire

I have chosen to use the between method of collecting data, as this will give me both numerical and opinionated data thus allowing for more rounded research, I can then give people hopefully more of what they want as my research and information collected will be more detailed.