Logo's

In order to make our film trailer look professional we looked at the type of logo's other institutions use in order to do this.

The ones we looked at were:

This logo uses gold lettering which signifies importance and makes the institutions name stand out extremely well. The fact that the institution is set up on a podium in the sky, meaning that it is higher than either institutions and in their opinion "better". The use of spot lights surrounding the podium again enforces the importance of the institution. Normally when the logo is shown at the beginning/end of a film, a musical fanfare is played. This makes the institution even more recognisable. The scene in which the institutions name is sat, is meant to symbolise a "virtual Los Angeles" which is the main movie centre of the world.

Columbia uses the 'Torch Lady' who is draped in the American flag as their main image, clearly showing that the institution is American. This is easily recognisable and gains global recognition. The use of the sky also shows that they believe that they are better than there competitors.

MGM uses golden lettering which shows power and importance. The film tape wrapped around the lion creating a crest is also in gold once again showing the importance of this institution.

The lion represents power, strength and domination. The Latin wording around the Lion translates as 'art for arts sake'; this shows the institutions age, as Latin is rarely used nowadays and also shows that the company take their work extremely seriously and believe what they create are not just 'films' it is art. This also shows the pride they have in their work.

This logo shows the peak of a mountain with the institutions name perched at the summit; showing that the institution has reached and are staying at the 'top' of their game. The stars circling Paramount shows the importance of the institution, and the 24 of them originally represented the 24 actors that held contracts with Paramount.

Just like some of the other logo's Warner Brothers reiterates the use of the sky to show importance and to symbolise its higher up than the other institutions. They also use gold in the lettering and in the surrounding crest, representing importance and royalty. The use of a crest also shows its important prowess, as normally a crest is associated with people of extreme importance.

After assessing these logo's I gathered a general idea of what to include in mine to make it look professional. All of these logo's have gold in them which is signified as being royal and important. They also include some sort of "sky" imagery, be it cloud or mountain peaks, this signifies that they are high up in the industry and very important.

For our logo, we used a scene of London at night, as we are from London and it is a well recognised scene, as this will gain us global recognition. We also included the name of our institution so that people will automatically pair the scene with our production.