Theories

Hypodermic Syringe - developed in the 1940's this theory suggests that the audience is represented as being passive and media institutions/organisations 'inject' they beliefs and views into the audience and in turn they accept this information as being the truth.

Disadvantages of applying the theory is that we cant cross reference it to the 1940's as times have changed dramatically.

This theory can be strongly applied to young children as they are the leas likely age group to question what they see, quite often in U and PG rated films, life lessons i.e. smoking is dangerous are interwoven into the film so the children are taught.

An example of when the hypodermic syringe model comes into practise is on April 1st (April fools day). the media can release a story and more often than not the audience are likely to believe what they see. As people we like to think that we are active not passive but in this instance we are not.

The hypodermic model can be applied to the film "Natural Born Killers" according to this model, if an audience sees the characters in the film getting away with their crimes and being romanticised, then the view will take the message accept it and imitate it.

An example of this in the film industry is "Fatal Desire" a movie based on the real life murder of Brian Miller and has reportedly been influenced by other murders. Another example is "clockwork orange" which was banned through fear of imitation of the violence.

The hypodermic model should not affect our trailer because we haven't created any violence that can be replicated.