The poster I produced is to be found on my blog, the link to view my website is; http://www.wix.com/a2media/WEBSITE?gu%5Fid=760b4c6a%2D8748%2D41b8%2Da5cf%2Dcc6034c9ff4d&partner%5Fid=WMGs4POB1ko%2Da&orgDocID=JRSVP84Vmc0%2Da&experiment%5Fid=empty&wixComputerID=nzcHzD%2BWiA8P1DMFgJzEm6uj%2BM3ZIoT5jWrygCXhThJvdLwylDqeVIqQx9UdqNoIGu3E7iiMLxJLBFpq%2B7Z%2BDw%3D%3D&wsess=qKWkyMDBj0Ld0R9FN7x2Bpv%252FkLLzU75ZVEG7H2gr9MpE4rggkG1DAxxFZ1Qc4RKkevhSoQQFAa5wSKUcV9YIlg%253D%253D
Our teaser trailer will be provided on disk.
Tuesday 5 January 2010
Wednesday 16 December 2009
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
For my coursework all three separate areas of my coursework task, my trailer, my website and my poster developed, challenged and used all of the conventions of real media products.
My teaser trailer did this in a number of different ways, the timing of my teaser trailer challenges the normal conventions, as a teaser trailer typically lasts around 60 to 90 seconds; mine however is shorter and lasts 32 seconds. The reason for my decision to challenge the 'normal' timings is because I believe that our trailer is substantial enough to full fill what we originally wanted to achieve, which is a trailer that will attract an audience, generate hype and make people want to see the film. I believe that by creating a 32 second trailer will not bore an audience when they see it and it will in fact entice them to see the film. Our teaser trailer does in fact "tease" an audience and shows everything that we wanted it to show without revealing the whole storyline. However, it does establish the storyline of the film, just enough so that people can understand what is happening and are not confused.
My teaser trailer used the normal conventions of informing an audience with information relating to the film. It shows an audience that the film is "coming soon" and tells them the production institution "CBMA Productions". We chose to place the institution at the beginning of the trailer and the added information at the end, developing the conventions and adding a different twist on to what normally happens with most trailers, as this is what normally occurs in a full length trailer and not in a teaser trailer.
My trailer uses the convention of establishing characters and showing a brief insight into character profiles. This is important as an audience relate to characters and so if they do not see them then they will not be interested in seeing the film and watching their story continue. In our trailer an audience can sympathise with Helen the mother, as she has lost her child and is grieving because of this loss. Sorrow and despair often attract people to see films, as an audience feels sorry for a character and want to see what happens to them. In our trailer we have tried to briefly introduce the characters without revealing too much about them, this allows a brief opportunity for an audience to identify with them.
In our trailer we tried to stick to the stereotypical conventions of a horror genre trailer, as this is what people identify horror to be like, we did this through the types of colour we used. We used darkness in our scenes and shadows to try and imitate the normal "scary" feel of a horror film. We also used dark, mysterious music with a heavy baseline in order to incorporate a horror aspect into our music, I think that our music works extremely well with our trailer and adds to the "scary" feel of the trailer. We also used text on the screen which is normally used in some trailers and acts as a guide to the story and explains what is occurring.
We tried to use a conventional horror film setting, which in our case is a big old house; this created the scary ambiance we wished to create. We also shot the driving scene at night and on an abandoned road again adding to the whole ambiance we wished to create.
The main props we used in the trailer was a knife as the murder weapon, this has been used in horror films gone before ours e.g. scream; however in our case we challenged the norm by using a young girl as our villain, as stereotypically young girls are sweet and innocent.
My poster also challenges, develops and uses the conventions found on "real" media products.
On my poster I have included a main image, which is the most dominate thing on the poster and will attract the most attention. I have challenged the norm of using a picture as I have manipulated my image and have not used a still from the actual film like many posters do. I believe that my image is extremely effective and creates enigma codes as to how it relates to the film, however it is a very scary image and this ties it to the horror genre. Just like a real film poster I have used bold, attractive writing revealing the title; this will attract people and also advertises the film clearly which is the main job of the poster. Challenging the normal conventions I chose not to include the actors names boldly on the poster, I did this as I thought that the names of my actors were irrelevant as they are not known and normally the reason promoters put the actors names on the poster is to attract their individual fan base to go and watch the film.
My website uses a lot of the forms and conventions of "real" media products and so I have challenged, developed and used a lot of them. Firstly there is the inclusion of the film trailer on the website, this has been put on the homepage and it is the first thing people will see when they go to our website, a lot of websites do this and it is a very effective way of marketing a film and reaching a bigger audience, as the Internet is the most used source of information in the world. By using this convention I too am attracting a bigger audience and broadening the amount of people being reached. On my website I decided to develop the use of different pages and create a range so that there is something for everyone. This includes, a gallery of pictures, film synopsis and character profiles, and a merchandise page. For my website I have also continued the stereotypical horror colour scheme of red and black domination, however we changed it slightly on our website to give it more of a dated feel, as this adds to the mystery of the film.
I think that all of my products successfully develop, challenge and use the traditional conventions of "real" media products.
How effective is the combination of your main product and ancillary texts?
Both the two ancillary texts and my main product combine extremely effectively in order to make a successful over all product. All of the tasks compliment each other nicely, the ways in which they do this is, both the poster and website include elements of the trailer, the website having the full trailer displayed on its home page and the poster having an image from the trailer used as its dominant image. Also to link the tasks I have used the same colour scheme, especially for the poster and website, the dominate colours of black and red come through, on the text and the backgrounds of the text. The colour scheme also extends to the trailer, through the red text, the black flashes and the darkness created through filming, all adding to the "scary" elements of our horror genre.
The pictures used over all of the products also link them together, the picture used for the poster is a manipulated version of a picture used on the website, and the website picture is used as one of the flashes of the doll during the trailer.
An obvious link making the combination of the tasks effective is the title. This is used quite clearly across all of the products, and only varies slightly with text style on the poster and website. However the colour is the same on all of the products. As well as the title the production logo also appears on all of the products except the poster, as I did not feel that the actual logo itself was suited to my poster.
The main prop; being the China doll, is used in and on all of the products, it is used as the main image on the ancillary texts, however in the main task it was not used as much as would have been liked. However if we were to re-do our tasks this would be changed and the China doll would play a much bigger role in the same, making a clear inter textual link.
What have you learned from your audience feedback?
Throughout this task I have established that the audience play a key role in everything that I would produce, as I am in fact producing it for them, and so if they do not like it, then the products are not valid and should be changed until the audience do like them.
While completing these tasks I have had to correspond with my audience often in order to gain regular audience feedback, I used primary and secondary methods of gaining information. I also used the triangle of dependency, where the audience, institution and text all influence each other. In my case the audience definitely influenced the type of product and genre of product I created. I asked friends what they would prefer and by doing this I generated the idea, that a horror based teaser trailer would in fact generate the largest audience. The institution will influence the audience due to society and changes in society, and the text will influence influence the audience, as some of the scenes may not be to everyone's taste and so they may choose not to watch it, as they may find the fact that we portray a young child as a killer disturbing, on the other hand they may sympathise with the scenes.
I undertook 2 main types of primary research to find out audience feedback, questionnaires and a focus group. By using primary research I directly found out information from my audience and was able to manipulate my products to what they particularly wanted. Another type of primary research i undertook was focus group, this allowed my target audience to provide me with feedback on the plot of my film and suggested alternatives in order to make it more attractive to an audience.
I also undertook secondary research by looking at the codes and conventions included in horror films and trailers. I tried to follow the majority of the codes and conventions as this is what people expect to see. I followed most through all of my project; however some had to be changed due to personal taste and practicability. The spiral effect is very effective when using feedback, as it is continuous feedback which leads to the continuous corrections of the product. Applying the spiral effect is a good way of communicating with an audience and to make them feel involved; it will also ensure that the text will meet the requirements and expectations of the target audience, therefore creating a successful media text.
How did you use new media technologies in the construction and research, planning and evaluation stages?
IT in today's society is massive and plays an extremely important role in everyday life. That it why is has played such a massive role in the construction, research and planning of my products.
In all of the stages I have used a blog to document what I have done, inform and evaluate my products. The easy use of the blog has meant it has been easy to organise my work, making it easily accessible for anyone wanting to view my work. By using blogspot.com i have been able to do this successfully, on the site I was able to edit certain things like the colour scheme to add personal touches.
In the construction of my work (the teaser trailer), I used a JVC video camera to film all of the footage i needed. I then uploaded it onto an apple mac and using the Imovie software i was able to edit extremely successfully my scenes and create a finished piece of work. When creating my logo, I used an image and then edited it using "paint" and then inserted it onto the trailer. I was also able to add songs and sound effects using the Imovie software. The software I used was extremely easy to use and I believe that our film was finished to a higher standard due to the technological advancement of the software.
I used a free website program called wix.com to create my website. It allowed me to create things from scratch, and put my personal touch on the website e.g. allowing me to upload pictures in order to create a gallery. It also allowed me to use a feature known as e-commerce, which allowed me to create a merchandise page.
To create and edit my poster I used Adobe photo shop, which is a very complicated editing suite, it took my a while to come to terms with how to use it, but i think that the quality of my picture shows that I did in fact manage to conquer that element of it. However i did struggle to import text and this aspect of it did not turn out how I would normally have things.
For my coursework all three separate areas of my coursework task, my trailer, my website and my poster developed, challenged and used all of the conventions of real media products.
My teaser trailer did this in a number of different ways, the timing of my teaser trailer challenges the normal conventions, as a teaser trailer typically lasts around 60 to 90 seconds; mine however is shorter and lasts 32 seconds. The reason for my decision to challenge the 'normal' timings is because I believe that our trailer is substantial enough to full fill what we originally wanted to achieve, which is a trailer that will attract an audience, generate hype and make people want to see the film. I believe that by creating a 32 second trailer will not bore an audience when they see it and it will in fact entice them to see the film. Our teaser trailer does in fact "tease" an audience and shows everything that we wanted it to show without revealing the whole storyline. However, it does establish the storyline of the film, just enough so that people can understand what is happening and are not confused.
My teaser trailer used the normal conventions of informing an audience with information relating to the film. It shows an audience that the film is "coming soon" and tells them the production institution "CBMA Productions". We chose to place the institution at the beginning of the trailer and the added information at the end, developing the conventions and adding a different twist on to what normally happens with most trailers, as this is what normally occurs in a full length trailer and not in a teaser trailer.
My trailer uses the convention of establishing characters and showing a brief insight into character profiles. This is important as an audience relate to characters and so if they do not see them then they will not be interested in seeing the film and watching their story continue. In our trailer an audience can sympathise with Helen the mother, as she has lost her child and is grieving because of this loss. Sorrow and despair often attract people to see films, as an audience feels sorry for a character and want to see what happens to them. In our trailer we have tried to briefly introduce the characters without revealing too much about them, this allows a brief opportunity for an audience to identify with them.
In our trailer we tried to stick to the stereotypical conventions of a horror genre trailer, as this is what people identify horror to be like, we did this through the types of colour we used. We used darkness in our scenes and shadows to try and imitate the normal "scary" feel of a horror film. We also used dark, mysterious music with a heavy baseline in order to incorporate a horror aspect into our music, I think that our music works extremely well with our trailer and adds to the "scary" feel of the trailer. We also used text on the screen which is normally used in some trailers and acts as a guide to the story and explains what is occurring.
We tried to use a conventional horror film setting, which in our case is a big old house; this created the scary ambiance we wished to create. We also shot the driving scene at night and on an abandoned road again adding to the whole ambiance we wished to create.
The main props we used in the trailer was a knife as the murder weapon, this has been used in horror films gone before ours e.g. scream; however in our case we challenged the norm by using a young girl as our villain, as stereotypically young girls are sweet and innocent.
My poster also challenges, develops and uses the conventions found on "real" media products.
On my poster I have included a main image, which is the most dominate thing on the poster and will attract the most attention. I have challenged the norm of using a picture as I have manipulated my image and have not used a still from the actual film like many posters do. I believe that my image is extremely effective and creates enigma codes as to how it relates to the film, however it is a very scary image and this ties it to the horror genre. Just like a real film poster I have used bold, attractive writing revealing the title; this will attract people and also advertises the film clearly which is the main job of the poster. Challenging the normal conventions I chose not to include the actors names boldly on the poster, I did this as I thought that the names of my actors were irrelevant as they are not known and normally the reason promoters put the actors names on the poster is to attract their individual fan base to go and watch the film.
My website uses a lot of the forms and conventions of "real" media products and so I have challenged, developed and used a lot of them. Firstly there is the inclusion of the film trailer on the website, this has been put on the homepage and it is the first thing people will see when they go to our website, a lot of websites do this and it is a very effective way of marketing a film and reaching a bigger audience, as the Internet is the most used source of information in the world. By using this convention I too am attracting a bigger audience and broadening the amount of people being reached. On my website I decided to develop the use of different pages and create a range so that there is something for everyone. This includes, a gallery of pictures, film synopsis and character profiles, and a merchandise page. For my website I have also continued the stereotypical horror colour scheme of red and black domination, however we changed it slightly on our website to give it more of a dated feel, as this adds to the mystery of the film.
I think that all of my products successfully develop, challenge and use the traditional conventions of "real" media products.
How effective is the combination of your main product and ancillary texts?
Both the two ancillary texts and my main product combine extremely effectively in order to make a successful over all product. All of the tasks compliment each other nicely, the ways in which they do this is, both the poster and website include elements of the trailer, the website having the full trailer displayed on its home page and the poster having an image from the trailer used as its dominant image. Also to link the tasks I have used the same colour scheme, especially for the poster and website, the dominate colours of black and red come through, on the text and the backgrounds of the text. The colour scheme also extends to the trailer, through the red text, the black flashes and the darkness created through filming, all adding to the "scary" elements of our horror genre.
The pictures used over all of the products also link them together, the picture used for the poster is a manipulated version of a picture used on the website, and the website picture is used as one of the flashes of the doll during the trailer.
An obvious link making the combination of the tasks effective is the title. This is used quite clearly across all of the products, and only varies slightly with text style on the poster and website. However the colour is the same on all of the products. As well as the title the production logo also appears on all of the products except the poster, as I did not feel that the actual logo itself was suited to my poster.
The main prop; being the China doll, is used in and on all of the products, it is used as the main image on the ancillary texts, however in the main task it was not used as much as would have been liked. However if we were to re-do our tasks this would be changed and the China doll would play a much bigger role in the same, making a clear inter textual link.
What have you learned from your audience feedback?
Throughout this task I have established that the audience play a key role in everything that I would produce, as I am in fact producing it for them, and so if they do not like it, then the products are not valid and should be changed until the audience do like them.
While completing these tasks I have had to correspond with my audience often in order to gain regular audience feedback, I used primary and secondary methods of gaining information. I also used the triangle of dependency, where the audience, institution and text all influence each other. In my case the audience definitely influenced the type of product and genre of product I created. I asked friends what they would prefer and by doing this I generated the idea, that a horror based teaser trailer would in fact generate the largest audience. The institution will influence the audience due to society and changes in society, and the text will influence influence the audience, as some of the scenes may not be to everyone's taste and so they may choose not to watch it, as they may find the fact that we portray a young child as a killer disturbing, on the other hand they may sympathise with the scenes.
I undertook 2 main types of primary research to find out audience feedback, questionnaires and a focus group. By using primary research I directly found out information from my audience and was able to manipulate my products to what they particularly wanted. Another type of primary research i undertook was focus group, this allowed my target audience to provide me with feedback on the plot of my film and suggested alternatives in order to make it more attractive to an audience.
I also undertook secondary research by looking at the codes and conventions included in horror films and trailers. I tried to follow the majority of the codes and conventions as this is what people expect to see. I followed most through all of my project; however some had to be changed due to personal taste and practicability. The spiral effect is very effective when using feedback, as it is continuous feedback which leads to the continuous corrections of the product. Applying the spiral effect is a good way of communicating with an audience and to make them feel involved; it will also ensure that the text will meet the requirements and expectations of the target audience, therefore creating a successful media text.
How did you use new media technologies in the construction and research, planning and evaluation stages?
IT in today's society is massive and plays an extremely important role in everyday life. That it why is has played such a massive role in the construction, research and planning of my products.
In all of the stages I have used a blog to document what I have done, inform and evaluate my products. The easy use of the blog has meant it has been easy to organise my work, making it easily accessible for anyone wanting to view my work. By using blogspot.com i have been able to do this successfully, on the site I was able to edit certain things like the colour scheme to add personal touches.
In the construction of my work (the teaser trailer), I used a JVC video camera to film all of the footage i needed. I then uploaded it onto an apple mac and using the Imovie software i was able to edit extremely successfully my scenes and create a finished piece of work. When creating my logo, I used an image and then edited it using "paint" and then inserted it onto the trailer. I was also able to add songs and sound effects using the Imovie software. The software I used was extremely easy to use and I believe that our film was finished to a higher standard due to the technological advancement of the software.
I used a free website program called wix.com to create my website. It allowed me to create things from scratch, and put my personal touch on the website e.g. allowing me to upload pictures in order to create a gallery. It also allowed me to use a feature known as e-commerce, which allowed me to create a merchandise page.
To create and edit my poster I used Adobe photo shop, which is a very complicated editing suite, it took my a while to come to terms with how to use it, but i think that the quality of my picture shows that I did in fact manage to conquer that element of it. However i did struggle to import text and this aspect of it did not turn out how I would normally have things.
Filming our trailer
We filmed our trailer in one day, when at the very least 2 of us were available. We attempted to use as many camera angles and shots as possible, although this was not always possible as it would not have given us the image we wanted.
The time of day played an important role in our filming schedule, we had to make sure we arranged a time that all the actors were available, and due to prior arrangements the easiet time to do this was late afternoon/early evening. This meant that due to the time of year, darkness falls quickly and posed us with some issues. To over come this we had to use the light on the camera, which unfortunately was very weak, and also create articifial light like, lamps and touches to create enough light to shoot and get what we wanted.
The time of day played an important role in our filming schedule, we had to make sure we arranged a time that all the actors were available, and due to prior arrangements the easiet time to do this was late afternoon/early evening. This meant that due to the time of year, darkness falls quickly and posed us with some issues. To over come this we had to use the light on the camera, which unfortunately was very weak, and also create articifial light like, lamps and touches to create enough light to shoot and get what we wanted.
Editing
Once we had finished filming and gathered all of our clips , we were able to begin editing. We used the Apple Mac to edit as it had better software and I thought this would give us a better overall finish. Some editing of certain scenes took longer than others, for example the scene with Bryony by herself walking down the landing, took 3 different types of editing. We first had to clip the scene down from 5 seconds to 0.8 seconds to gain the flashing effect we wanted, we then had to adjust the colour settings, as for some reason the camera gave our scene a orange tint. After doing this we had to insert transitions between all of Bryony's scenes to create an effective flashing effect. During editing we also added music to play alongside our trailer, this worked effectively and the beat of the music matches up with the transition changes very successfully. However a problem we suffered was getting the music to play longer than the final scene, without just finishing abruptly. I think that the editing of our trailer has been successful and if we were able to change this minor music mishap it would have been even better.
Also the quality of picture on the trailer is not as clear as I would have liked, but this is due to the camcorder not us, and if I had the software to refine this then i would have.
Also the quality of picture on the trailer is not as clear as I would have liked, but this is due to the camcorder not us, and if I had the software to refine this then i would have.
Saturday 12 December 2009
Analysing my website
When producing our website we had to produce a main entrance page. As well as this we decided to create several other pages.
In this section I am going to analyse the pages I created.
Firstly there is my homepage:
We used the dominance of the doll as the main image, it creates a horror Ora and add's to the scary element of the website. The dark colours create and add to the horror genre, the red text is also conventually associated with the horror genre. We also included the trailer on the homepage, this is the first thing that people will see and so it advertises the trailer extremely effectively.
The second page is the contents page:
On the contents page, we again used the doll although in this image it isn't as dominant. The name of the film is at the top of the page, I left the title out of the homepage as I didn't think it was necessary to have it there. The names of the pages are written on the spines of the books, i think this was a very clever technique and works successfully. The subtle of the page names adds to the mystery element. The common theme of red text on black is carried into this page.
The third page is the gallery.
We chose to include a gallery to give the audience a further insight into the film and give them some bonus information. The theme of red and black is continued through and also the title is again situated at the top right hand of the page. The background on this page is slightly different however, we chose to design it in the style of a lullaby, this links to our use of a young child as the main villain.
The next page I included was the character profile page,
On this page we wrote profiles on all 3 of the characters and then on the opposite page we wrote some information on them; in order to give the audience added information on the characters that might allow them to sympathise with them.
In this section I am going to analyse the pages I created.
Firstly there is my homepage:
We used the dominance of the doll as the main image, it creates a horror Ora and add's to the scary element of the website. The dark colours create and add to the horror genre, the red text is also conventually associated with the horror genre. We also included the trailer on the homepage, this is the first thing that people will see and so it advertises the trailer extremely effectively.
The second page is the contents page:
On the contents page, we again used the doll although in this image it isn't as dominant. The name of the film is at the top of the page, I left the title out of the homepage as I didn't think it was necessary to have it there. The names of the pages are written on the spines of the books, i think this was a very clever technique and works successfully. The subtle of the page names adds to the mystery element. The common theme of red text on black is carried into this page.
The third page is the gallery.
We chose to include a gallery to give the audience a further insight into the film and give them some bonus information. The theme of red and black is continued through and also the title is again situated at the top right hand of the page. The background on this page is slightly different however, we chose to design it in the style of a lullaby, this links to our use of a young child as the main villain.
The next page I included was the character profile page,
On this page we wrote profiles on all 3 of the characters and then on the opposite page we wrote some information on them; in order to give the audience added information on the characters that might allow them to sympathise with them.
The next page is the whole page synopsis, this has the same background as the previous two pages, to create a reoccurring theme throughout the website. The use of an old style book links back to the contents page where we used a book shelf to create the image.
The final page is just an image of our institution. I chose to include this in order to inform people of who made the film and gain recognition for this. The logo is on a black background again showing the reemerging colour scheme that has been present throughout.
Friday 11 December 2009
Logo's
In order to make our film trailer look professional we looked at the type of logo's other institutions use in order to do this.
MGM uses golden lettering which shows power and importance. The film tape wrapped around the lion creating a crest is also in gold once again showing the importance of this institution.
The ones we looked at were:
This logo uses gold lettering which signifies importance and makes the institutions name stand out extremely well. The fact that the institution is set up on a podium in the sky, meaning that it is higher than either institutions and in their opinion "better". The use of spot lights surrounding the podium again enforces the importance of the institution. Normally when the logo is shown at the beginning/end of a film, a musical fanfare is played. This makes the institution even more recognisable. The scene in which the institutions name is sat, is meant to symbolise a "virtual Los Angeles" which is the main movie centre of the world.
Columbia uses the 'Torch Lady' who is draped in the American flag as their main image, clearly showing that the institution is American. This is easily recognisable and gains global recognition. The use of the sky also shows that they believe that they are better than there competitors.
The lion represents power, strength and domination. The Latin wording around the Lion translates as 'art for arts sake'; this shows the institutions age, as Latin is rarely used nowadays and also shows that the company take their work extremely seriously and believe what they create are not just 'films' it is art. This also shows the pride they have in their work.
This logo shows the peak of a mountain with the institutions name perched at the summit; showing that the institution has reached and are staying at the 'top' of their game. The stars circling Paramount shows the importance of the institution, and the 24 of them originally represented the 24 actors that held contracts with Paramount.
Just like some of the other logo's Warner Brothers reiterates the use of the sky to show importance and to symbolise its higher up than the other institutions. They also use gold in the lettering and in the surrounding crest, representing importance and royalty. The use of a crest also shows its important prowess, as normally a crest is associated with people of extreme importance.
After assessing these logo's I gathered a general idea of what to include in mine to make it look professional. All of these logo's have gold in them which is signified as being royal and important. They also include some sort of "sky" imagery, be it cloud or mountain peaks, this signifies that they are high up in the industry and very important.
After assessing these logo's I gathered a general idea of what to include in mine to make it look professional. All of these logo's have gold in them which is signified as being royal and important. They also include some sort of "sky" imagery, be it cloud or mountain peaks, this signifies that they are high up in the industry and very important.
For our logo, we used a scene of London at night, as we are from London and it is a well recognised scene, as this will gain us global recognition. We also included the name of our institution so that people will automatically pair the scene with our production.
Tuesday 17 November 2009
Analysis of a trailer
I looked at the film trailer for the horror film "Soroity Row" released in 2009 as this is in the same genre that my trailer will be in.
Narrative
This trailer follows Todorov's theory of narrative structure and begins with an equilibrium of a "typical" American Soroity which lasts for around 20 seconds, establishing the story and characters. Text is seen over the top of the equilibrium, hinting at what may still be to come. This entices the audience and captures there imagination, making them want to see the film. It is quickly disturbed by a murder, showing the disequilibrium of the story, more text follows moving the story along at a faster pace. Dramatic events then follow, a chain of murders and mysterious events occur showing the horror aspects of the film, and keeping the audience enticed and interested in seeing the film.
In this trailer there is no repair of the disruption that the audience sees and there is no restoration of a new equilibrium; as by revealing these the whole story would be revealed and people would not go and see the film. This is a technique used in a lot of films and is extremely effective.
The voice over at the beginning of the scene also helps people to understand the narrative of this film. It is a guide to establishing the equilibrium at the beginning.
Audience
The target audience of "Soroity Row" would be teenage and young females, and also young males, simply because of the mix of attractive females and horror. Also females enjoy the "Americanised" social films.
It has been given a BBFC rating of 15, so this automatically suggests its content is unsuitable for anyone under this age.
Sound
This film trailer uses a lot of diegetic sound, the sounds of the screaming girls shows the horror that they are facing due to their actions. The speech is extremaly americanised and uses a lot of annurisms this shows the target audience, as this normally attracts young people and teenagers.
The speech of the characters acts as a voice over throughout the trailer, I think that this is extremaly effective and gives the audience a deeper connection and in sight into the film. The speech works in tandum with the scences and is very effective.
The non-diegetic sound is the music played, it is up to date so that people can respond to it. It corresponds to what is happening in the film i.e. the party scene at the beginning.
Mise-en-scene
Setting
The film is set in a typical American town, with a close nit community and a typical high school where the action is centred around. The majority of the film is set at night; which has a scarier, more mysterious effect.
Costume, hair and make-up
The costumes of the female characters are very up to date fashion, which is typical of the teenage generation as they are extremely fashion conscious and savvy. The villains costume is a black hooded clock, concealing his or her identity. This creates a scary effect as there identity is unknown to all.
The hair and make up for all of the characters is minimalistic and simple, as the circumstance they are in has no demand for heavy make up or complicated hair styles.
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